Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 2 of 2 for “"SENIOR AGENCY"”.
-
Reexamining advertising creativity : a qualitative examination of copywriters' perceptions of creativity in advertising
… and expands on previous quantitative studies of agency creatives' views on advertising creativity (Reid, King, & DeLorme, 1998). Through ten semi-structured interviews of senior agency copywriters, the author compared past and present perceptions of creativity in advertising. The study's findings …
-
Impact Fiction: the Gentle Art of Bending the Near Future.
… outcomes — cornerstoned to build Agency for our Elder* segment. The mainstay thesis question, evolved to ask: ‘How can ‘Mind—based Capital’ (MC) become situated in a design method — levering its ‘productive thought’ by ‘imagination play’, within ‘affective simulations’; thus …