Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 4 of 4 for “"S-D Logic"”.
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An Empirical Examination of Service Dominant Logic: The Theory of the Network
… In response to this concern a new dominant logic for marketing called service-dominant logic (S-D Logic) has been proposed. However, not all scholars are supportive of S-D Logic. Still nescient, S-D Logic lacks a theoretic model, operationalized constructs, and relationships between those …
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Realising Value: Study-Related Support-Seeking Experiences
The idea of ‘exchange’ in Service Dominant Logic’s (S-D logic) Foundational Premise (FP) 1 (service is ‘exchanged’ for service) has retained the residual transactional concept from Goods Dominant Logic (G-D logic) as the basis of understanding of service in S-D logic. This has limited the …
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Chinese Web Fiction: A Critical Analysis of Customer Engagement and Value Co-Creation From the Perspective of S-D Login in the Age of Digitization
… of readers both in China and globally. Using S-D logic-informed customer engagement as a theoretical framework, the research examines how these digital communities, characterized by high interactivity and strong customer-producer relationships, foster engagement and co-creation. Adopting a …
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Utilising marketing resources and capabilities for value co-creation in cross-category brand alliances.
… view (RBV), and service-dominant (S-D) logic as the underpinning theories. The utilisation of marketing resources and capabilities for value co-creation is explored by analysing five case studies from Turkey. The dyadic relationship between the alliance partner brands is taken as the …