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Showing 1 to 1 of 1 for “"Running Apparel"”.

  1. Brand Congruity and Purchase Intentions of Runners

    Leksrisompong, Chanatip2010

    Running continues to be one of the more popular sports enjoyed by all ages. Regardless of the popularity of the sport, limited research currently exists to quantify the apparel purchase behavior of runners. This research studied variables that influenced purchase intentions of runners at different …

    ncsu Repository record