Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 1 of 1 for “"Ronald Barthes"”.
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Advertising as Epideictic Rhetoric and Its Implications for Ethical Communication
In the ancient sense, epideictic rhetoric was considered as a simple opposition to pragmatic discourse, which predominantly was involved with public business. Public business refers to the matters of the polis and the political setting. On the other hand, epideictic does not address to the …