Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 1 of 1 for “"Risk perception, Patriotism,"”.
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An Assessment of Consumers’ Willingness to Pay for Attributes of Milk and Dairy Products with the 100% Canadian Milk Symbo
… that co-branding can result in changed product perceptions either negatively or positively. In addition, the willingness to pay (WTP) literature stipulates that WTP is determined by product attributes and individuals’ characteristics. This thesis therefore seeks to ascertain the factors …