Global ETD Search
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Showing 1 to 1 of 1 for “"Rhetoric of Atonement"”.
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Crisis of Man to Crisis of Men: Ray Rice and the NFL's Transition from Crisis of Image to Crisis of Ethics
… complications (e.g., perceived guilt, magnitude of harm, nature of the victims, etc.) compounding a crisis situation, that the organization’s best course of action is to employ atonement rhetoric. Second, this study also argues for the inclusion of a new best practice in crisis communication, …