Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 5 of 5 for “"Review valence"”.
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The Effect of Zomato Online Reviews on Customers' Dining Intentions: The Moderating Role of Gender Difference
… and media-oriented, relying on online reviews to help them with decision-making before an actual purchase. They do this to avoid the risk of buying the wrong products and making poor choices. In the hospitality context, online restaurant recommendation applications such as Zomato and …
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Online reviews and consumers' willingness to pay: the role of uncertainty
Empirical studies of online reviews have found that valence (average rating) has a consistently positive impact on consumers’ willingness to pay (WTP), but volume does not. Although two studies tried to explain this phenomenon using different perspectives (Wu and Ayala, 2012; Sun, 2012), neither …
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CONSUMER INVOLVEMENT IN REVIEWING PRODUCTS ONLINE: A SELF-DETERMINATION THEORY PERSPECTIVE
Consumer online product reviews have profoundly affected consumer purchase decisions and products market performance. About 80% Internet users agree that their purchase decisions are influenced by online reviews. The features of online reviews, such as the volume, helpfulness, and valence have been …
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Strategizing in Response to Environmental Uncertainty in the Hospitality Industry: A Data-Analytical Approach
… if adopting Generative AI to hotel online review response can improve customer feedback, under varying technological settings. It finds that simulated AI adoption improves customer perceptions when Generative AI models operate at high temperatures, while models with low temperatures lead to …
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What makes reviews trustworthy? An investigation of user trust in online reviews when making purchase decisions
… number of systems that provide user-generated reviews the relationship between users and vendors, particularly unfamiliar vendors, is changing. Users are increasingly using online reviews for assessing vendors’ services prior to purchasing them. However, users might be uncertain how much to …