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Showing 1 to 2 of 2 for “"Retailer brand"”.
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Three essays on retailer brand introduction, quality information disclosure and distribution channel
Item marked as restricted to the 'UIUC Users [automated]' Group (id=2) by Seth Robbins (srobbins@illinois.edu) on 2012-09-18T21:21:22Z Item is restricted until 2014-09-18T21:21:01Z
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A consumer-based brand equity approach to detect perceived incongruity and its impact upon consumer perceptions
… striking trends - remarkable growth of private brands, exerting increased pressure on national brands, and the increased market share of discounters and mass merchandisers stirring market competition with other retail types. These trends press the question - how do different product brand images …