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Showing 1 to 1 of 1 for “"Retail Themes"”.
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Experiential retailing: Extraordinary store environments and purchase behavior
<p>The purpose of this study was to determine how store atmospherics affect purchase behavior in experiential stores. It extended the Donovan et al. study, “Store Atmosphere and Purchasing Behavior” (1994), by determining the levels of pleasure and arousal in an experiential store and the affects …