Global ETD Search
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Showing 1 to 2 of 2 for “"Retail Brand Equity"”.
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The influence of Islamic values on retail brand equity and store loyalty: a Saudi Arabian perspective
… influencing store loyalty in the Saudi Arabian retail industry. It argues that retail store loyalty is influenced not only by “classic” factors like location, retail brand equity, and retail customer service experience, but also by culturally specific factors – in this case the Islamic values of …
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Three Essays On Retail Branding, The Makings Of A Great Retail Brand: Antecedents, Outcomes, And Retailer Ad Spending Strategies
<p>Brands are valuable intangible assets with long-term benefits. In the retail industry, branding is of particular importance because of the highly competitive nature of the industry. Even though many of the important branding principles apply, retail brands are distinct from product brands. This …