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Showing 1 to 2 of 2 for “"Restaurant crowdfunding"”.
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Restaurant Crowdfunding Activities and African American Restaurateurs' Financing Experiences: From Macroeconomic Policies to Ethnic Enclaves
Gleaning from restaurant funding behaviors in conventional markets, macro-level factors have a significant impact on restaurant funding behaviors. Yet, existing restaurant crowdfunding research has mostly examined micro-level project attributes without considering influential factors at the …
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PERSUASION IN REWARD-BASED CROWDFUNDING: THE ROLE OF VISUAL IMAGE
… a new form of fundraising for business startups, crowdfunding (CF) benefits the entrepreneurs by (1) overcoming geographical constraints (Agrawal et al., 2011); (2) adding publicity (e.g., Belleflamme et al., 2013); (3) enabling them to collect “wisdom of crowds” (Collins & Pierrakis, 2012). To …