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Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.

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Showing 1 to 3 of 3 for “"Resource Advantage Theory"”.

  1. Resource Advantage Theory and Fair Trade Social Enterprises

    Doherty, BLiverpool John Moores University2009

    liverpool-jm Repository record

  2. Segmenting Segmentation: A Taxonomy Bridging Theory and Practice of Strategic Consumer Segmentation

    Thoeni, Andrew Thomas2014

    … a basis for further comparative study. Based on Resource-Advantage theory, this dissertation defines a taxonomy of strategic segmentation that depicts how a firm’s view of a market relates to its assumed heterogeneity of the market and how a firm approaches a market based on availability of …

    kennesaw Repository record

  3. CMO: Chief Marketing Officer or Chief "Marginalized" Officer

    Carver, James RichmondThe University of Arizona.2009

    … like firms, can generate their own competitive advantage by possessing unique bundles of resources (e.g., information). This is the common element in both models. As the uniqueness of the information provided by the CMO increases, other executive officers within the firm are more likely to …

    arizona-thes Repository record