Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 20 of 88 for “"Relationship marketing"”.
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Relationship marketing elements in radio station websites
… radio station website designers effectively use relationship marketing to achieve the goals of the stations and their websites. The study is a comparison/content analysis of the websites of 150 radio stations, in three different formats, in the top 50 U.S. population centers. This study compared …
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The practice of relationship marketing in hotels
In relationship marketing most research has focused on the desired outcome without paying much attention to its essential constituents. In acknowledgment, this research explored the key dimensions necessary for the implementation of a relationship marketing strategy. A number of key dimensions of …
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Relationship marketing in agribusiness: a case study
… research is to address the lack of primacy for relationship marketing in agriculture by providing an example, using the case study method, of exploratory research in relationship marketing within the agriculture industry. An embedded case study was conducted to take a preliminary, exploratory, …
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Pengaruh relationship marketing terhadap loyalitas pelanggan Alfamidi Malang
… menyatu dengan masyarakat dengan menggunakan relationship marketing. Tujuan penelitian ini untuk mengetahui variabel relationship marketing yang terdiri dari financial benefits, social benefits, structural benefits yang berpengaruh secara simultan, parsial dan variabel yang dominan terhadap …
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Relationship marketing with customers in the hotel industry in Thailand
… thesis explores the scope, nature and form of relationship marketing in the hotel industry in Thailand. For the last twenty years, relationship marketing has attracted enormous interest from both academic researchers and business practitioners. However, the majority of research conducted in …
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Assessing The Web-based Destination Marketing Activities: A Relationship Marketing Perspective
… have great impact on tourism destination marketing organizations such as convention and visitor bureaus, since they are highly dependent on information and timely distribution of it to the public. Information technology innovations such as the Internet allow CVBs to perform their marketing …
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Customer relationship marketing in the UK Muslim SMEs : an Islamic perspective
… influence of Islam on the practice of customer relationship marketing (CRM) in UK Muslim SMEs. Due to the very limited number of studies available, which interrelate ‘customer relationship marketing’ (CRM) and UK Muslim SMEs, there is a need to address the gap in the literature through …
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Exploring the concepts and practices of relationship marketing within Taiwanese banks.
Relationship marketing (RM) is a concept developed in the Western literature which came to prominence in the 1980s. Few studies have, however, considered RM is an Eastern context and in particular the connection RM has with guanxi, the personal relationship or connections found in Chinese based …
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Strategic customer relationship marketing and re-intermediation models in the insurance industry
… of a UK car insurance company to investigate the relationships among price aggregator (re-intermediation) purchase channel, purchasing habits, marketing response models, marketing mix variables, business models, and strategic customer relationship marketing. The introduction of aggregators within …
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A Qualitative inquiry into the relationship marketing practice of UK insurance brokers.
… we retain our clients? What is the nature of our relationship with our clients? What are the key components in these relationships? How should we manage such relationships? Existing theories in the relationship marketing domain do not provide an answer to these questions. This research aims to …
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Evaluating an extended relationship marketing model for Arab guests of five-star hotels
Increasingly, relationship marketing has been viewed to be critical to the success of business firms, with the growing understanding that acquiring new customers is far more expensive than maintaining existing ones. While keeping customers loyal, however, is a key objective of relationship …
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Analisis pengaruh penerapan relationship marketing terhadap loyalitas pelanggan pada Koperasi Wanita Sekarsari Malang
… ini bertujuan untuk mengetahui penerapan relationship marketing pada Koperasi Wanita SEKARSARI Malang yang telah menerapkan strategi relationship marketing dalam upaya menjaga kepuasan dan loyalitas pelanggannya. Dalam penerapan dari strategi ini perusahaan memberikan kemudahan kepada …
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Effect of Relationship Marketing Tactics on Customers’ Loyalty in Commercial Banks in Geita District, Tanzania
… competition have forced banks to engage into relationship marketing activities so as to improve customer loyalty. The purpose of this research was to examine the effect of relationship marketing tactics on customer loyalty in commercial banks in Geita district Tanzania. The following research …
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Dampak Customer Relationship Marketing terhadap Loyalitas pelanggan pada rumah makan Ayam Bakar Wong Solo Cabang Malang
ABSTRAK Dalam dunia marketing, strategi pemasaran merupakan hal penting. hal ini menuntut peran aktif para pemasar agar bisa menciptakan strategi pemasaran yang inovatif dan efektif untuk meraih pelanggan. Strategi pemasaran yang tepat akan menguntungkan perusahaan karena akan bisa menciptakan …
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Achieving competitive advantage in financial services through a strategic alignment of Relationship Marketing and Human Resource Management
… thesis reviews the strategic alignment between Relationship Marketing (RM) and Human Resources Management (HRM) in practice, and notes that a product of this collaborative/competitive association is consensus on the critical importance of people (e.g. the relational sales-reps) in the …
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Relationship marketing and client trust towards contractors within the large private building sector of the UK construction industry
A history of adversarial relationships, resulting in conflict between parties involved in building projects has raised levels of perceived risk for clients working with contractors. Therefore, traditional approaches to marketing management have been found to be inappropriate. The new development in …
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An inductive investigation into relationships between geographically co-located actors : the contribution of relationship marketing to regional competitiveness
This thesis is grounded in the discipline of marketing and draws, substantively, on literature from within the regarded sub-discipline of relationship marketing. However, the literature drawn upon is firmly interdisciplinary, drawing heavily on theories from economic geography. The crucial …
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Understanding the influence of customer relationship management strategies in the UK gambling sector : social exchange and relationship marketing perspectives
The success of relationship-based loyalty programs across many industries, for example retailing, airline and tourism industries (Sharp & Sharp, 1997; Wright & Sparks, 1999; Martín, Román & Espino, 2011; Ou et al., 2011; du Toit & Cant, 2012; Evanschitzky et al., 2012), has resulted in a number …
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An investigation into the implementation of relationship marketing on international student retention : a review of four business schools in the Greater Manchester area
… is to evaluate critically the implementations of relationship marketing initiatives by Business Schools as it relates to international student retention. Three stakeholders studies of a total of fifty two participants including: nine Business Schools managers; thirteen academic staff working in …
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