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Showing 1 to 3 of 3 for “"Relationship antecedents"”.

  1. Obligation as a relationship antecedent: A qualitative case study of the Las Vegas community

    … Broom, Casey and Ritchey's (1997) concept of relationship antecedents, suggesting moral obligation as a non-consequential relationship antecedent. By using Bivins's (2009) classification of moral and functional obligations, this research suggests that nonprofit managers perceive a moral …

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  2. Contact personnel versus the organisation : antecedents impacting relationship quality in the business-to-business context

    … and interaction with customers equates to its relationship capital. Relationship capital defines the aptitude of an organisation to establish relationships in order to share information, knowledge, ideas, opportunities, contacts and referrals. However, the organisations as well as its personnel …

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