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Showing 1 to 2 of 2 for “"Relaciones Comerciales Internacionales"”.
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Selling services by creating trust. An empirical study in the German Trade fair Market
Although trade fairs are one of the most used marketing tools in business-to-business marketing, they are not well researched. Due to its geographical location and its economic importance, the German trade fair market is considered one of the most, if not the most important, exhibition place …
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Los factores socioculturales: clave de internacionalización de la empresa occidental en el mercado chino.
… Dentro de ese contexto la importancia de las relaciones personales (guanxi), la reputación del individuo (mianzi), su credibilidad personal, su rango jerárquico y un conjunto de normas sociales, de relación y de comportamiento incrustadas en su sociedad determinan si los negocios tienen éxito …