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Showing 1 to 2 of 2 for “"Recommendation intention"”.
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The Role of Psychological Distance in Influencing Consumer’s Future Behavioural Intention in A Digital Service Encounter: A Cross-National Investigation of Motor Insurance – UK And Nigeria
… behaviour phase, which encompasses continuance intention and recommendation intention, has received comparatively less scrutiny. Yet, customers may only begin utilising more functional digital features in this phase, shaping the success of financial services, particularly within sectors like …