Global ETD Search
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Showing 1 to 2 of 2 for “"Rebranding strategy"”.
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From military papa to cuddly grandpa : explaining Prabowo Subianto’s rebranding strategy in the 2024 Indonesian presidential election
… research analyzes Prabowo Subianto's political rebranding strategy from a stern and militaristic “Military Papa” figure, to a warm and friendly “Cuddly Grandpa” in the 2024 election. Using a qualitative approach, this research explores the political incentives that motivated Prabowo to undergo …
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Identifying the critical components of internal rebranding in a hotel casino
… and casino industry has seen its fair share of rebranding in the last few years. There has been rebranding due to change in ownership, such as when the Aladdin Resort and Casino was purchased by OpBiz LLC and was rebranded as Planet Hollywood Resort and Casino (Yeskel, 2007). The Treasure Island …