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Showing 1 to 1 of 1 for “"Reaction Video"”.
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REACTING TO...: Understanding The Motivations, Participatory Culture, and Spectatorship Behind Reaction Videos
Reaction videos (RVs) are surging in popularity, emerging as a distinctive facet of participatory culture on current-day social video-sharing platforms such as YouTube, Tiktok, and Twitch. This study aims to explore not only the motivations and engagement patterns of viewers with RVs, but also the …