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Showing 1 to 1 of 1 for “"Random Parameter Logit (RPL)"”.
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An Assessment of Consumers’ Willingness to Pay for Attributes of Milk and Dairy Products with the 100% Canadian Milk Symbo
… are carried out using the Multinomial Logit (MNL) and the Random Parameter Logit models (RPL). The results suggest that consumers in general have positive perceptions of milk and ice cream with the 100% Canadian milk symbol but negatively perceive store brand and organic labels. …