Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 6 of 6 for “"Ralph Lauren"”.
-
The Changing Face of Ralph Lauren's Advertising: A New Lifestyle Image and Increased Nudity
… a brand's image. This study examines how Ralph Lauren's advertising images have changed from a country club lifestyle image to urban/hip. In addition, the study examines the increased use of nudity and sexual imagery in Lauren's advertising. The findings were obtained by content analyzing …
-
The significance of integrated marketing communication techniques in the 21st century marketplace
… three successful brand apparel companies: Nike, Ralph Lauren Polo, and Tommy Hilfiger. The study included the process of building brand identity, including the tenets of brand management and the symbolic process, as well as the significance of brand equity and architecture.</p> <p>This author …
-
Foreign trade zones and bonded warehouses for luxury goods
… using the case of the distribution network of Ralph Lauren Corporation (RLC). RLC is a luxury brand company with about $7 billion annual revenue. With over 3 million square feet of warehousing facilities in the USA, the company wants to explore potential savings from changing the legal titles …
-
Supply chain network considerations for e-retail of luxury goods in Canada
… brand management and profitability perspectives. Ralph Lauren (RL) is an established American brand, well known for quality and consistent style in the following categories: clothing for women, men, and children; home goods, accessories; and fragrances. RL Corporation houses many labels that …
-
e-Commerce fulfillment models for luxury brands in Asia
… the supply chain, and deliver the products. Polo Ralph Lauren (PRL), in order to continue its growth in China, is expanding aggressively through license reacquisitions and retail store developments. Furthermore, to provide its existing customers with additional products and enhanced services, and …