Global ETD Search
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Showing 1 to 1 of 1 for “"Racial Memorabilia"”.
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Marketing the Myth: The Racial Commodification and Reclaiming of Aunt Jemima
… of research gathered at the Jim Crow Museum of Racial Memorabilia, this thesis intends to explore how the Aunt Jemima brand from the early 1890’s to the present day has utilized multiple marketing strategies in order to garner consumer attention. Focusing specifically on Karen Cox’s notion of …