Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 3 of 3 for “"RESEARCH ON ADVERTISING"”.
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Mirroring Ghanaian society through slice-of-life radio advertisements
This thesis explores radio advertising in Ghana, focusing on the characteristics of a genre that is often termed 'slice-of-life' and that is popular with advertising producers. Slice-of-life adverts seek to represent a version of real life: specifically, the social reality of the target audience …
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Mood and advertising persuasion : a model integrating mood management and mood disruption mechanisms
Past consumer research on mood has focused mainly on the impact of pre-processing mood on attitude formation, cognitive process, or behaviour. The present study, however, opens a new research direction by investigating the impact of ad characteristics on pre-processing mood. In particular, this …
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Evaluación de la producción científica española sobre publicidad: (1971-2001)
The aim of this study is the evaluation of scientific literature on advertising in Spain during the period 1971-2001. We have initiated our study in 1971, this being the date of creation of the first Bachelor of Advertising in Spanish universities. The works selected for this study have been …