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Showing 1 to 1 of 1 for “"Quality Word-of-mouth"”.
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Marketing de relaciones en los medios sociales: Estudio empírico de los antecedentes y consecuentes de la calidad de la relación en los sitios web de viajes
… the relation with his more faithful clients of a way so personal who knew them and were mentioning them for his name, they knew of his tastes, were treating them in such a way that it was satisfying them, achieving in exchange his loyalty" (Publicidad y Mercadeo, 1994:66; en Barroso y Martín, …