Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 8 of 8 for “"Purchasing habits"”.
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Beef Retailer Perception of Consumer Buying Habits
<p>Consumer purchasing habits may never be completely understood, however motivations that drive consumers to make purchases will remain similar as a result of intrinsic and extrinsic motivations. Factors that play a key role in purchasing decisions include levels of purchasing assistance, price, …
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Social Identity Theory and Rebranding: The brand formerly known as Dunkin' Donuts
… visual brand identification, brand loyalty, purchasing habits, and perception of brand equity. Forty-four (N=44) students participated in four focus groups looking at these variables. The findings showed that social identification with Dunkin' is formed through personal brand experience, …
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Determinants of E-Commerce Demand, Travel Behavior, and Travel-Related Expenditures Among U.S. Households
… detailed information on consumers' incomes and purchasing habits. For travel-related expenditures, the survey reports spending amounts by travel mode and trip-related categories. The research examines the interaction and factors influencing online shopping and consumer purchasing habits, along …
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Using EMR transactional data for personalize clinical decision support
… have been used to predict stock prices, customer purchasing habits, movies and books preferences for years, yet they remain unused in the medical profession. With the increasing adoption of electronic medical records, patients' medical data has grown exponentially and thus constitutes an untapped …
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Rethinking the hub and spoke airline strategy : an analysis and discussion of American Airline's decision to depeak its schedule at O'Hare International Airport
… of low cost carriers coupled with changing purchasing habits of passengers have led industry analysts, airline executives, and investors alike, to question the continued viability of the traditional hub and spoke airline strategy. The financial success of Southwest Airlines and other low …
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Strategic customer relationship marketing and re-intermediation models in the insurance industry
… aggregator (re-intermediation) purchase channel, purchasing habits, marketing response models, marketing mix variables, business models, and strategic customer relationship marketing. The introduction of aggregators within the industry has changed the UK car insurance environment substantially in …
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The Cost of Playing the Game: Modeling In-Game Purchase Intention and Investigating Purchase Behavior of Mobile Gamers
… Analyses of what game elements contributed to purchasing behavior revealed that some participants reported associated dark patterns around their purchases such as paying for enhancements, which is paying for in-game content to make characters stronger to progress in the game. Players also …
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Evolución del posicionamiento de marca: estrategias de marketing para atraer y fidelizar a las nuevas generaciones en Milsen S.A.S (Yanuba)
Adaptación empresarial al cambio demográfico: Cómo la empresa Milsen S.A.S (Yanuba) pueden reinventar sus estrategias de mercadeo para solucionar el problema de percepción de marca anticuada, anteponiéndose a una disminución de ventas debido al cambio demográfico caracterizado por el envejecimiento …