Global ETD Search
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Showing 1 to 3 of 3 for “"Purchasing departments"”.
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Exploration of the relationship between market information resource and new product development: the role of strategic orientation as an integrating mechanism in micro and small firms
… and trends. Because of this, retailers and their purchasing departments are continually seeking innovation from food firms in order to remain in line with consumers wants and needs. Research has shown that new product development can help sustain a competitive advantage. This research aims to …