Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 28 for “"Purchasing behavior"”.
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Gender stereotypes in children's television commercials and the effects on consumer purchasing behavior
… commercials and the effects on consumer purchasing behavior. The author conducted two studies including a content analysis of viewing 75 children's television commercials, 25 boy, 25 girl, 25 neutral, and documenting evidence of roles, traits, activities, products, speaking parts and …
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The influence of layout and design on purchasing behavior: examining print advertisements for sneakers
… has on consumers and how this influence affects purchasing behavior. This research further examines the difference in design preferences between men and women. Information acquired assists in the understanding of relationships between advertisers, marketing representatives and public relations …
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The Impact Of Multiple Pricing Strategies On Consumer Purchasing Behavior: The Case Of AIRTEL and TIGO Tanzania
… of multiple pricing strategies to consumers purchasing behavior and looking at the role of this strategy to company performance. Tigo and Airtel Tanzania were used as a case study. Various literatures were consulted to get the theoretical and empirical thoughts of prominent authors about the …
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Get out your phone and gamble with me! The role visual senses and experiences play on purchasing behavior in online gambling advertising
… of online gaming marketing tactics impacts purchasing behavior, how online gambling brands differentiate themselves, the visual role that physical casinos play in the online gambling space, and how marketing tactics can be delivered safely to avoid reaching at-risk individuals. The …
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Investigating Content, Format and Placement of Point-of-Selection Nutrition Labels In A Foodservice Setting and Its Impact On Patrons' Purchasing Behavior
<p>Providing point-of-selection nutrition information in a foodservice environment or menu labeling is a cost effective policy approach to educating patrons about the energy content of meals away from home but the effectiveness of menu labeling is unclear. Some strategies to improve the …
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Three Essays on Consumer Behavior and Health Outcomes: An Economic Analysis of the Influence of Nutrition Information and Knowledge on Food Purchasing Behavior and the Impacts of Primary Care Givers Parenting on Childhood Obesity
… of three essays that investigate consumer behavior and health outcomes. The first essay uses experimental economic techniques to explore consumers' preferences and willingness to pay (WTP) for nutritionally differentiated grass-fed beef. Our findings suggest that consumers' nutrition …
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Measuring consumer willingness to pay for reduced sulfur dioxide content in wine: a conjoint analysis
… subjective experiences with headaches, and purchasing behavior. The results indicate that quality and price are the primary factors influencing wine choice, while "no sulfites added" labeling does not directly determine the purchasing decision. However, we find strong evidence that, at …
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Evaluating the airline selection behavior of United States domestic travelers: An empirical study
… is important to better understand the selection behavior of their customers; This study ranked 32 airline selection attributes based on importance and the percentage of respondents considering the attributes when selecting an airline. This study explored significant relationships between the …
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Experiential retailing: Extraordinary store environments and purchase behavior
… determine how store atmospherics affect purchase behavior in experiential stores. It extended the Donovan et al. study, “Store Atmosphere and Purchasing Behavior” (1994), by determining the levels of pleasure and arousal in an experiential store and the affects on unplanned spending and unplanned …
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Portfolio strategies in supply contracts
… focused on long-term contracts for many of their purchasing needs. Recently, however, some high-tech manufacturers have started looking at more flexible contracts for non-strategic components, which enables them to buy from a variety of suppliers and the spot market. We study this type of …
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Mejora integral en la empresa Autorel S.R.L.
… of competitive forces, and analysis of customer purchasing behavior. Next, we will determine the aspirations of the company for the upcoming years, defining the future sales level, EBITDA, business model and go-to-market strategy. Finally, we will analyze the gaps between the current situation …
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Customer targeting and micro-marketing in a retail supply chain
… levels, based on shopper demographics and past purchasing behavior. Specifically, a framework to divide large retail chains into smaller "virtual chains" and subsequently develop targeted micro-marketing strategies for these virtual chains is presented. Research for this thesis was conducted …
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Factors influencing loyalty towards startup products /
… the study aimed to discern correlations with purchasing behavior and impact of some factors on loyalty towards startup products. The methodology involved descriptive statistics to gauge the importance of factors to respondents, followed by regression analysis to ascertain the impact of these …
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Consumer's preferences for goat meat in the United States : an application of choice-based conjoint analysis
… set of questions about goat meat consumption and purchasing behavior as well as demographics. The attributes that consumers evaluated for the goat meat choice experiment included, cut, color, source and price. The attributes that consumers evaluated for the live goat choice experiment included, …
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Bayesian Multidimensional Scaling Model for Ordinal Preference Data
… of ordinal consumer preference data related to purchasing behavior. The objective of the procedure was to provide an understanding and visual depiction of consumers' likelihood of having a strong affinity toward one of the survey choices, and how other survey choices relate to it. The study also …
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Household water treatment and safe storage options for Northern Region Ghana : consumer preference and relative cost
… water quality. The research confirmed that local purchasing decisions are dominated by a desire for products that offer a major health improvement and have a traditional durable product look, with relatively less importance placed on water taste and look, treatment time and price. The data was …
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Dynamic pricing with reference price effects
… that try to capture the dependency of consumers purchasing behavior on past prices. Conceptually, reference price is a price expectation consumers develop from their observations of historical prices. Since it can not be physically observed, various models have been proposed to operationalize its …
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Constructing learning models from data : the dynamic catalog mailing problem
… the most recent one. In this sense, customers' purchasing behavior depends not only on the firm's most recent mailing decision, but also on prior mailing decisions. From the firm's perspective, in order to maximize its long-term profit it should make a series of optimal mailing decisions to each …
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A test of protection-motivation theory for promoting injury control
… parents to engage in the preventive action of purchasing a bicycle helmet. Participants were 69 parents of elementary school-aged children. Parents were randomly assigned to one of the four conditions: a PMT/low RC group (n = 18), a PMT/high RC group (n= 18), a No Information/low RC group (n = …
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