Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 22 for “"Purchasing Behaviour"”.
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Consumer perceptions of green products, purchasing behaviour and loyalty
Submitted in fulfillment of the requirements for the degree of Doctor of Philosophy: Public Management and Administration, Durban University of Technology, Durban, South Africa, 2018.
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Consumers' purchasing behaviour under risk and uncertainty: three essays on food authenticity
This thesis explores consumers’ purchasing behaviour under risk and uncertainty. Specifically, the role of subjective beliefs, risk and ambiguity attitudes, and information. I focus on food purchasing decisions with uncertainty about the quality generated by food fraud.<br/><br/>The first essay …
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An Empirical analysis of consumers purchasing behaviour towards organic products in Thailand
… development. The information about consumers’ purchasing behaviour towards organic products is not well researched in Thailand. This study investigates the important factors in consumers’ decisions to purchase organic products (such as vegetables and rice). In addition, this study aimed to …
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How social media promotions from Iifluencers impact purchasing behaviour of social media users
Samfélagsmiðlar hafa milljarða notendur dag hvern og hafa þar af leiðandi verið eitt af vinsælasta verkfæri markaðssetnigar (Appel et al., 2020). Markmið rannsóknarinnar var að skoða áhrif auglýsinga frá áhrifavöldum á samfélagsmiðlum á kauphegðun notenda. Einnig var skoðuð kauphegðun í kjölfar …
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Cause-related marketing and consumer purchasing behaviour : consumer scepticism as a moderator and brand equity as mediator
Submitted in fulfilment of the requirements of the degree of Doctor of Philosophy in Marketing, Durban University of Technology, Durban, South Africa, 2024.
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A CROSS-CULTURAL STUDY OF E-COMMERCE PURCHASING BEHAVIOUR INTENTION: A COMPARISON OF AMERICAN AND CHINESE COLLEGE STUDENTS
… Behavior model in analyzing college students' purchasing intention differences between China and the U.S. Furthermore, this study summarizes the perceived motivation of college students' online purchasing intentions. Through an online survey method, the valid questionnaires obtained from both …
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Understanding the influence of individual behaviour and social networks in sustainability transitions.
A behaviour change towards sustainable food purchasing behaviour is crucially necessary for the survival of the planet. This thesis applied a mixed method approach, combining results from a cross-sectional online survey (N=474), a lab experiment (N=134) and an agent-based model (ABM) to explore how …
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Attitudes and intentions towards purchasing food produced using genetic engineering: modelling and understanding the motivations for purchasing behaviour : A thesis submitted in partial fulfilment of the requirement for the Degree of Master of Applied Science at Lincoln University
… engineering. Drawing upon contemporary attitude-behaviour research, a model is developed of the personal motivations towards the purchase of these foods. The model is a modification of the Theory of Planned Behaviour (Ajzen, 1991) with self-identity as an additional determinant of intention. Also …
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Marketing legal services to medium-sized companies
… of legal services, the thesis also examines purchasing behaviour in the different stages of the organisational buying process. The empirical research considers both marketing and buying perspectives. Managing partners and marketing directors were interviewed regarding marketing in their …
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Functionally illiterate consumers’ food purchase behaviour in Botswana
… illiteracy in Botswana focusing specificallyon purchasing behaviour of functionally illiterate consumers; the problems encountered in the market place and coping strategies used when purchasing food. To elicit relevant information a quantitative research design and survey techniques using a …
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The effects of payment card fraud on consumer behaviour
… such potential cost: the change in a victim’s purchasing behaviour following payment card fraud. It is a research area that is often neglected or overlooked, though not ignored. Earlier research explores how the perception of safety, security, and trust affect payment modes and concludes that …
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An assessment of the factors driving consumer's propensity to purchase online
… in understanding the dynamic consumers’ online purchasing behaviour. Furthermore, the literature reporting on consumers’ online purchasing practices in an African set up remains largely inconsistent and fragmented as most previous studies are based on consumers in first world countries. To …
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Effects of gamification mechanisms on the behaviour of bank customers using credit cards
… use of reward points in gamification influence purchasing behaviour among credit card users? ABSTRACT The technique of integrating game design into non-game businesses has received much attention in recent years. Examples include banks that offer points, rewards/benefits, and discounts, usually …
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The impact of price changes on the brand equity of Toyota in Saudi Arabia
… the effect of sudden price changes on consumer purchasing behaviour and attitudes toward brand equity. The qualitative case study consists of 6 mini focus group each were comprised of between 3-5 participants who are Saudi national car owners of Toyota and its competitors' car models no older …
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SASSI and the MSC: How effective have they been with reaching consumers in Cape Town and raising their awareness
… and to link awareness with seafood consumption behaviour. It used face-to-face surveys, which were conducted at all times of the week in outlets of three major supermarket chains located at five middle-class shopping centres. Aspects investigated included consumers': recognition of the MSC and …
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Understanding consumer demand in customised pricing environments
… literature. Here we present a probit model of purchasing behaviour for these environments, whereby the price offered to a customer and their corresponding price threshold are represented by a bivariate Gaussian random variable. Recorded or known sources of dependence between the two are …
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Der ROPO-Effekt im B2B-Umfeld – Eine Analyse anhand eines Multichannel-Unternehmens im Produktgeschäft des deutschen Maschinenbaus
… Online Purchase Offline and describes a purchasing behaviour where the online chan-nel is used for research purposes while the order is placed offline. ROPO is a common buying behaviour among consumers and is well known in B2C. The problem of the ROPO effect lies in the missing gross …
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Investigating factors that influence the purchase behaviour of green cosmetic products amongst female consumers in South Africa
… problems consumers have embraced the green purchasing behaviour. This notwithstanding, there has been an increase in the number of people that are eager to purchase green products, and there remains insufficient data that supports that the procurement of green products has increased, despite …
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How religious values influence British Muslim consumers in sustainable consumption
… and values play an important role in their purchasing decisions. Based upon increasing consumer trends in Halal food consumption, Islamic Banking, Islamic Insurance and Islamic Fashion, it can be argued that religion has a significant influence upon Muslim consumers purchase behaviour. …
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