Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 73 for “"Purchase Intentions"”.
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Purchase intentions for products as related to preferences for explicitness in warnings
… the effects of such information on anticipated purchases of products. In Experiments 1 and 2, explicit and nonexplicit warning labels were presented for several common consumer products. Results of these studies indicate that products displaying nonexplicit warnings were preferred to those …
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Buy or boycott?: an examination of mediated consumer animosity effects on purchase intentions
… animosity directly and indirectly affects buying intentions of foreign brands in the context of the 2008 Beijing Olympic torch relay crisis. Theories of social identity and realistic group conflicts served as a theoretical framework to model the impact of consumer animosity on purchase intentions. …
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The Effects of Certification Cobrand and Price on Consumers' Product Evaluations and Purchase Intentions
"Marketers often use a certification brand on their products claimed as ""Certified"" from a credible third party to highlight the unobservable quality and important attributes of the products. Drawing on signaling theory, certification cobrand strategy is the presence of a certification brand from …
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Purchase Intentions as a Function of the Functional, Emotional, Social, and Situational Mappings of Products
The purpose of this study was to demonstrate the feasibility of extending the general form of multidimensional scaling (MDS) to assess specific components. In the past, researchers have collected perceptual data using a general format allowing the subject to decide what was meant by similarity. …
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Exploring the Relationships Between Social Media Influencers and Consumer Purchase Intentions in the Chinese Fashion Industry
… in the context of fashion influence the purchase intentions of Chinese consumers. It also provides valuable insights for brand marketers and influencers to more effectively implement their marketing strategies.
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A conceptual framework for assessing the role that corporate hospitality plays on customer loyalty and purchase intentions
… brand equity, specifically customer loyalty and purchase intention. The research sought not only to explain the phenomena and the constituent parts of a CH experience but to also understand how it affects attitudes and behaviour within an organisational marketing communications context. To better …
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Studying the impact of social media integration into online augmented reality-enabled services on consumer purchase intentions
… to recommend to others, and decision to purchase. Addressing a critical gap in the existing literature, the thesis probes into the intricate interplay of social content embedded in AR layers—ranging from consumers' virtual mirror feed to their social media presence and product reviews. It …
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Analysing factors influencing purchase intentions, perception and culture for consumers of women’s luxury footwear in South Africa
Consumer behaviour and purchase intention are some of the most discussed topics in marketing academia and practice alike. A rich and constantly developing body of literature complements this field. However, even though many theories exist, one’s understanding remains limited in some areas. The …
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Consumer perceptions, preferences, and their purchase intentions for organically grown products in Shelly Beach shopping centre, Port Shepstone
… preferences and factors influencing the purchase of organically grown products in the Shelly Beach Shopping centre in Port Shepstone under the Ray Nkonyeni Local Municipality of the KwaZulu-Natal Province. The study was quantitative and employed a descriptive cross-sectional design. A …
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Roles of Perceptions of Reference Groups, Clothing Symbolism, and Clothing Involvement in Female Adolescents' Clothing Purchase Intentions and Clothing Behavior
… clothing involvement) and adolescents' clothing purchase intentions and clothing behavior, and whether the three variables are predictors of adolescents' clothing purchase intentions and clothing behavior. Reference groups are a source of instrumental and emotional support, offering adolescents a …
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The Role of Sociocultural Factors in Saudi Consumers’ Attitudes Towards Social Media Advertising and Purchase Intentions within the Clothing Industry
… (SMA) significantly influences consumer purchase behaviour in Saudi Arabia, particularly in the fashion industry. However, Saudi consumers’ attitudes towards fashion advertisements on social media are shaped by sociocultural factors, given the country’s deep-rooted cultural and Islamic …
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The Role of Knowledge Share, Satisfaction, Social Commerce Usage Experience on Smart Mobile Device User’s Purchase Intentions: Evidence from South Korean Consumers
… to consumers’ intention to make online purchases via smart mobile devices. To examine consumers’ purchase intentions, frameworks described in the marketing and information system literatures were integrated, and a theoretical framework was then proposed. In total, 498 Korean consumers …
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Analyzing Sponsorship Outcomes across the Sports Industry
… of sponsorship in terms of attitudes and purchase intentions (sponsorship outcomes) across three different sponsorship categories (a professional sport organization, a nonprofit organization and a cause-related organization). Data were collected using an online survey distributed across …
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Antecedents of consumer’s self-brand connection in the context of CSR communication: a focus on Egypt’s coffee industry
… traction as a differentiating strategy to boost purchase intentions, word-of-mouth, and premium pricing, there remains a gap in understanding the antecedents of self-brand connections in Egypt's coffee industry within the context of CSR efforts. Therefore, this study seeks to examine how pride, …
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The role of reference groups as credible sources in African women’s natural hair care consumption behaviour
… influencer’s (SMI’s) source credibility and purchase intentions towards natural hair care products; (2) to investigate the moderating role of an SMI’s source credibility on the relationship between involvement and purchase intentions towards natural hair care products; and (3) to examine the …
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Self-endorsing effect of brand filters: How the self, self-congruity, and perceived self-expressiveness lead to persuasion
… effect of brand filters on brand attitudes, purchase intentions, sharing intentions, and whether self-congruity and perceived self-expressiveness mediate the relationship between these variables. I conducted two laboratory experiments each with two conditions (self-endorsing vs. …
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