Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 4 of 4 for “"Purchase Decision Process"”.
-
Analysing generational transfer of brand loyalty in the dishwashing liquid product category, in the Western Cape Province
… to form assessments of value during consumers’ purchase decision process in this product category. This study provides insight into the phenomenon of generational transfer of brand loyalty, within the context of the FMCG industry in the Western Cape. The findings within may prove useful both to …
-
Information in Online Purchase Decision Processes: Information Extraction, Data Analysis and Economic Impact
Information has a particular importance in online purchase decision processes. As opposed to consumers in online markets, consumers in online markets cannot inspect the physical product to evaluate it and reduce their perceived risk. Hence, consumers in online markets are dependent upon the …
-
Effects of Experiences and Brand-Self Image Congruity on Perceived Risk and Purchase Intention in Apparel Online Shopping Context
Retailers' ultimate concern is consumers'' purchase intentions because increasing levels of purchase intention may lead to the actual purchase, which is directly related to retailers' sales and profits. Perceived risk has been proposed as one of the most important concepts for understanding how …
-
Estudio integral del análisis de la calidad y seguridad alimentaria con el fin de definir acciones estratégicas por parte de la industria agroalimentaria
… perceptions and preferences at the point of purchase and, on the other hand, from food industry’s perspective by means of a methodology known as Quality Function Deployment. The need of an interaction between consumer researches and its application in the food sector has been one of the …