Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 20 of 77 for “"Purchase Decision"”.
-
Women's influence on family purchase decision in Tanzania
The importance of married women in purchase decision making has grown over the years. They not only make purchase decisions for their personal consumption but they also influence family purchase decision making This research looks at available literature, which is discussed with respect to women's …
-
Home buyers' purchase decision framework for Klang Valley, Malaysia
… on one aspect while studying house buyers' purchase-decision. So, to overcome the problems of property overhang and low satisfaction-level, this research aims to investigate the housingpurchase factors, homebuyers' demographic, purchase decision and satisfaction. The chosen research method …
-
The Impact of Information Presentation Format on User Purchase Decision-Making
… marketing) seeking to understand their role in purchase decision-making. With the growing popularity of online review videos, however, understanding the role of information presentation format in online decision-making becomes crucial. While prior research has explored how presentation formats …
-
Modeling Spousal Family Purchase Decision Behavior: A Dynamic Simultaneous Equations Approach
… an initial effort to model spousal family purchase decision behavior in terms of spousal coercion propensity. Two major issues concerning how spouses resolve conflicts were investigated: (1) What are the spousal behavioral interactions in household conflict resolution processes? (2) What …
-
Information in Online Purchase Decision Processes: Information Extraction, Data Analysis and Economic Impact
Information has a particular importance in online purchase decision processes. As opposed to consumers in online markets, consumers in online markets cannot inspect the physical product to evaluate it and reduce their perceived risk. Hence, consumers in online markets are dependent upon the …
-
Can I Choose My Offer: How Choice on Sales Offer Impacts Consumer Purchase Decision?
<p>While making a purchase decision consumers tend to evaluate various assortments. Most of the research in choice literature has focused on the impact of focal product assortment size and consumer preferences. With the advent of a novel sales promotion strategy, where consumers are provided with a …
-
Joint Purchase Decision-Making Between Husbands and Wives: The Evaluative Stage in Decision Making
Made available in DSpace on 2014-12-13T20:21:41Z (GMT). No. of bitstreams: 1 7726761.pdf: 9225796 bytes, checksum: 025bf48da63b1483a2b0d0fba3e8e46d (MD5) Previous issue date: 1977
-
Modelling German Female Customers' Car Purchase Decision Making: An Application of the Theory of Planned Behaviour
… and therefore their importance within product decision processes increases. However within car purchase processes still female customers only seldom are addressed well-aimed by car manufacturers (Bay, 2012). <br/><br/>This thesis aims to develop a model of German female customers’ car decision …
-
Perceived risk level on purchase decision making within product specific factors: a comparison between apparel retailers and customers
… apparel retail buyers and customers to make a purchase decision of women's pantsuit within product specific criteria. The comparison of product risk was identified as product category risk (PCR), product specific risk (PSR), and acceptable risk to want to buy (AR), acceptable risk to need more …
-
An investigation of the components that influence the purchase decision of Congolese millennials in the Democratic Republic of Congo informal clothing market
… research regarding the shopping patterns and purchase decisions of Congolese millennials and even less regarding the informal clothing market in the Democratic Republic of Congo is available. This research is aimed at investigating factors influencing millennials in the purchase of second-hand …
-
Peran Citra Toko dengan keputusan membeli di Giant Hypermarket Malang
… discover the role of the dependent variable, the purchase decision, on the independent variable that is the store image at Giant Hypermarket Malang. The number of respondents in this study are 171 consumers. The study employs scales as the data collection method. They consist of purchase decision …
-
The role of packaging in influencing the decision to buy pre-packaged food products
… plays a very important role in influencing purchase decision. Globalization and development of technology accompanied with change in life style has made packaging an important and fundamental element in retail business. This study was carried out to determine the role of packaging in …
-
Pengaruh bauran penjualan terhadap eceran (retailing mix) terhadap keputusan pembelian: Studi kasus pada UD. Hartono Jaya Beji Pasuruan Jawa Timur
… the consumers act and how consumers take the purchase decision, hopefully it could pull the market target from buyers. Purpose of the thesis is to know the influences of retailing mix which consisting with product, price, service, physic facilities which simultaneously, partially and …
-
Influencia de las estrategias de marketing digital en el comportamiento de compra de comida rápida en la empresa KFC en la zona de Lima Centro en tiempos de COVID-19
… one that is having the greatest impact on the purchase decision of consumers considering the current environment of the COVID-19 pandemic. Email marketing and social media marketing will be taken into account for this study. It is proposed to determine which is the digital marketing strategy …
-
Understanding Preference Revision and Concession in Group Decisions
Many purchase decisions involve groups of individuals. In marketing literature, a majority of the studies related to group decisions place greater emphasis on predicting the outcome of the decision than the process. In this dissertation, I contend that understanding the process by which a purchase …
-
Integrating Product Functional and Decision-Making Models into a Single Survey to Better Understand Customer Requirements
… determinant of good product functional design. A purchase decision-making model based survey method is developed for collecting data about customer functional preferences. The correlation between customer functional preferences and product functional design elements are defined by the …
-
Analisis pengaruh pesan iklan televisi terhadap pengambilan keputusan pembelian pada sabun deterjen Rinso: Studi pada masyarakat Kelurahan Merjosari RW 12 Kecamatan Lowokwaru Malang
… simultaneously, partially although dominantly on purchase decision of Rinso detergent soap. Variable that used on this research consist of dependent variable and independent variable. Dependent variable is advertising (X), which comprise of message content (X1), message format (X2), and message …
-
The role of country-of-origin (COO) and brand effects on Asian consumers’ apparel choices in Thailand
… to explore the attitudes of Asian consumers in purchase decision-making associated with fashion-clothing product categories. This research examines and compares consumers’ perceptions of COO with the particular level of the country’s development. The research provides evidence about favorable …
-
La influencia del producto, precio y promoción en la decisión de compra de smartphones en las mujeres millennials de Lima Metropolitana
… us to investigate the factors that influence the purchase decision of these new consumers called “millennials”. According to a study carried out by CPI (2019), there is a higher consumer demand through the internet by woman by 5% higher than men in Peru. Therefore, millennial woman are the target …
-
Factors Influencing Farmers’ Buying Patterns of Hybrid Maize Seeds: The Case of Shan State, Myanmar
… investigates the factors that influence the purchase decision for hybrid maize seeds among the farmers of Shan State, Myanmar between 2020-2023. The researcher was motivated by professional interest due to her role as a distributor of maize seeds within Shan State, as well as a practical …
Page 1 of 4