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Showing 1 to 1 of 1 for “"Public relations; Pharmaceutical industry--Public relations"”.
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The role of public relations in crisis communication planning and management: an analysis of the pharmaceutical industry
… crisis communication and management in the pharmaceutical industry. It analyzes three specific pharmaceutical crises and examines the respective public relations responses.</p> <p>The researcher prepared a mail survey that was sent to senior public relations professionals, PR professors and …