Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 20 of 163 for “"Public Relations and Advertising"”.
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Scientific consensus on manmade global warming: think tank influence on public opinion through news media
… influence of think tanks, in the news media, on public opinion of what most scientists believe about the cause of global warming.</p> <p>The researcher performed a content analysis on two national newspapers spanning May through July, 2006, the three months surrounding the U.S. release of <em>An …
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The marketing of major league soccer
… has tried to penetrate American homes with its brand of soccer. Television advertisements and in-house surveys have been made to encourage people to view soccer as a spectator sport. The league, though, has been on decline since its first year and the question still remains why soccer has a hard …
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The use of incentives in increasing survey participation
… on the topic.</p> <p>The author collected and analyzed data from eight online surveys concerning the use of incentives. The surveys were completed by market research professionals.</p> <p>Research indicated that the use of incentives is widespread and has become virtually necessary as the …
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Minor league basketball organizations: making them work
… have not succeeded. Through interviews, research and survey results potential solutions have been discovered.</p> <p>Eighty surveys were distributed to teams and executives from basketball organizations. The surveys obtained information on ticket prices, attendance and reasons why minor league …
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Perceptions of public relations: key communicators share their opinions
… (those who talk to many people on a daily basis and share their opinions with others) in today's society feel about the public relations field; second, show that positive public relations does take place; and third, change the negative perceptions society holds for public relations, so that …
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Internal communication: the changing roles of human resources and public relations
<p>This study provides public relations and human resource professionals with information on which office is communicating to employees.</p> <p>For secondary research, the author did an online search of Rowan University's Campbell Library databases and an Internet search.</p> <p>The author …
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Reinforcing the narrative to benefit the brand: an Instragram case study of Seattle Seahawks quarterback Russell Wilson
… 2017 based on a framework developed by Smith & Sanderson (2015). The combination of the Rhetorical Criticism methods Close Textual Analysis and Narrative Criticism took a more in-depth look into one specific video post from Wilson’s Instagram account. Lastly, an interview was conducted with …
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Communication tactics for empowering employees: a guidebook for organizations and managers
… will offer a valuable resource for organizations and managers that wish to implement or change empowerment initiatives.</p> <p>The completion of the study has yielded a guidebook consisting of case studies that offer solutions to communication problems based on literary research. The case studies …
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A study of student recruitment practices at Rowan University
… Campbell Library databases, an Internet search and a book search at Gloucester County Library.</p> <p>The author collected data from 269 surveys distributed to prospective students at one of seven open house events at Rowan University during the 2002/2003 academic school year.</p> <p>Surveys …
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Why do we just do it: a study of adolescents' influences for Nike sneakers
… is to examine the motivations, influences and purchase-decision behavior of adolescent boys regarding athletic footwear and apparel. Due to its supremacy in the athletic apparel and equipment industry, the author focused on Nike during this study. The researcher collected a convenience …
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An analysis of the marketing tactics used to influence millennial generation students in their decision to attend a two-year or a four-year college
… or a four-year college. Changing demographics and projections indicate a decline in the number of high school graduates within the next three to five years. This shift translates into fewer college applications and more competition among institutions of higher learning making it easier for most …
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