Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 164 for “"Public Relations and Advertising"”.
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Scientific consensus on manmade global warming: think tank influence on public opinion through news media
… influence of think tanks, in the news media, on public opinion of what most scientists believe about the cause of global warming.</p> <p>The researcher performed a content analysis on two national newspapers spanning May through July, 2006, the three months surrounding the U.S. release of <em>An …
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The marketing of major league soccer
… has tried to penetrate American homes with its brand of soccer. Television advertisements and in-house surveys have been made to encourage people to view soccer as a spectator sport. The league, though, has been on decline since its first year and the question still remains why soccer has a hard …
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The use of incentives in increasing survey participation
… on the topic.</p> <p>The author collected and analyzed data from eight online surveys concerning the use of incentives. The surveys were completed by market research professionals.</p> <p>Research indicated that the use of incentives is widespread and has become virtually necessary as the …
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Minor league basketball organizations: making them work
… have not succeeded. Through interviews, research and survey results potential solutions have been discovered.</p> <p>Eighty surveys were distributed to teams and executives from basketball organizations. The surveys obtained information on ticket prices, attendance and reasons why minor league …
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Perceptions of public relations: key communicators share their opinions
… (those who talk to many people on a daily basis and share their opinions with others) in today's society feel about the public relations field; second, show that positive public relations does take place; and third, change the negative perceptions society holds for public relations, so that …
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Internal communication: the changing roles of human resources and public relations
<p>This study provides public relations and human resource professionals with information on which office is communicating to employees.</p> <p>For secondary research, the author did an online search of Rowan University's Campbell Library databases and an Internet search.</p> <p>The author …
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Reinforcing the narrative to benefit the brand: an Instragram case study of Seattle Seahawks quarterback Russell Wilson
… 2017 based on a framework developed by Smith & Sanderson (2015). The combination of the Rhetorical Criticism methods Close Textual Analysis and Narrative Criticism took a more in-depth look into one specific video post from Wilson’s Instagram account. Lastly, an interview was conducted with …
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Shooting for the skies: leveraging public relations to improve the image of commercial airlines
… by soliciting feedback from their customer base and responding accordingly. The results of both qualitative and quantitative research methods show that travelers lack confidence in the level of concern commercial airlines hold for their satisfaction. Multiple national customer service surveys …
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Public relations 'tech'niques: vocational school recruitment
… by vocational schools at both the high school and the post-secondary levels. The purpose of this study was to determine what public relations techniques vocational schools use and how they can improve on these techniques to increase enrollment. Six in-depth interviews were conducted with …
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Redefining the agency model: the benefits of an IMC approach
… or separate components. While some companies and agencies have fully embraced integrated marketing communications (IMC), others think the cons outweigh the pros. Many companies do not think the process of getting the individual functional groups to work together is worth the effort. The …
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Communication tactics for empowering employees: a guidebook for organizations and managers
… will offer a valuable resource for organizations and managers that wish to implement or change empowerment initiatives.</p> <p>The completion of the study has yielded a guidebook consisting of case studies that offer solutions to communication problems based on literary research. The case studies …
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