Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 7 of 7 for “"Psychological Reactance Theory"”.
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Let me skip the ads! Revisiting the psychological reactance theory in an advertising context through examining the role of expectation
… expectation of freedom will lead to greater reactance and willingness to restore that freedom. Two pretests and an experiment were conducted, in which participants experienced the freedom to watch TV shows without ad interruptions during the first episode and in which the freedom was taken …
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A Mixed-Method Examination of Social Media Influencers’ Source Characteristics in Sponsored Health Campaign Messaging: An Application of Psychological Reactance Theory
… to health campaign messages. Guided by psychological reactance theory (PRT), the purpose of this dissertation was to (a) uncover micro-influencer characteristics that mitigate reactance toward sponsored social media posts, (b) investigate whether influencers induce less reactance than …
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Attitude Formation & Persuasion Via Reactance: No, You Can't – Yes, I Can!
… was designed to fill a significant gap in how psychological reactance theory (PRT; Brehm, 1966) is traditionally used in social psychological experiments. This study attempted to show that PRT can be used as a method to induce positive attitude formation. There is a need to understand how …
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An examination of descriptive and injunctive norms as antecedents to psychological reactance
… behaviors opposite of the recommended action. Psychological reactance theory – which posits that individuals cherish their personal freedoms, and react negatively when their freedom is threatened – provides a theoretical account for why persuasive messages can fail. The current study extends …
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The Anatomy of a Controlling Message and the Impact of Reactance on Attitude Certainty
<p>Psychological reactance theory (Brehm, 1966) has helped guide research on resistance to persuasion for over a half century. The theory holds that individuals value their freedom to make their own decisions, and when presented with a persuasive message, may perceive threat to their autonomy and …
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Crafting and delivering effective energy and water conservation messages: The role of forceful language and source features in psychological reactance
… it is challenging partly due to perceptions and psychological barriers about consumption that may be addressed with theory-guided campaign design (see Petersen et al., 2015). The current dissertation turned to communication theory to help create strategic energy and water conservation messages, …
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RESISTANCE TO MANDATED HEALTHCARE CHANGE: USING PSYCHOLOGICAL REACTANCE TO PREDICT RESPONSES TO THE PATIENT PROTECTION AND AFFORDABLE CARE ACT INSURANCE COVERAGE REQUIREMENT
… mandate requirement is a specific source of the psychological and behavioral resistance displayed toward the ACA. In study 1 the individual insurance mandate requirement did not produce greater negative attitudes towards the ACA or the current Presidential administration and it did not predict …