Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 13 of 13 for “"Psychographics"”.
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Electronic service quality and customer satisfaction in South African online stores: the role of psychographics on perceptions
In recent years, the South African online shopping industry has experienced remarkable growth which has attracted multi-national online stores to operate in the South African market thus creating competitive pressure for domestic online stores. Consequently, this presence of competition from …
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A critical evaluation of the contribution of psychographic measures as descriptor variables in the profiling of market segments for a specific industry
… in market segmentation studies in the seventies. Psychographics were said to offer marketers quantitative research that resulted in rich descriptive profiles of target segments. The present use of psychographics in segmentation studies has however become a controversial issue among marketing …
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The Demographics, Psychographics, Reasons for Giving, and Reasons for Not Giving of Alumni Donors and Nondonors to Two Seventh-day Adventist Universities
… between independent variables (demographics, psychographics, reasons for giving, and reasons for not giving) and dependent variables (donor status, level of support measured by largest gift and cumulative gift total, and frequency of support measured by percentage of gift years). The dependent …
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An Exploration Of How Millenial Financial Aid Administrators In Higher Education Experience Leadership Through Their Attitudes, Beliefs, And Values
… on their attitudes, beliefs, and values and do psychographics (attitudes, beliefs, and values) have an impact on how millennial financial aid administrators in higher education describe their leadership style? Using semi structured interview questions rooted in addressing attitudes, beliefs, and …
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Intermarket Patronage Revisited: The Relationship Between Relative Perceived Quality and Relative Perceived Sacrifice
… or of the consumer (e.g. demographics, psychographics). As a result, a comprehensive explanation of outshopping behavior has yet to be provided. This dissertation research seeks to incorporate recent insights into consumers' quality perceptions, along with knowledge gained from former …
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A comparison of the preferred visual characteristics of selected resort hotels and casinos along the Las Vegas Strip
… common factors in preference decisions based on psychographics and photographic images used; Preference assessments were collected from Las Vegas tourists and from local Professionals including Resort Hotel Management and Architects through an interview and a survey using a four point rating …
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Shy or sociable : introversion/extraversion and message recall
… variables (age, gender, and race) instead of psychographics (values, attitudes, personality). In this research, the author investigates the relationship between personality type (introversion/extraversion) and message recall. Using 122 undergraduate and graduate students, recall was examined …
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The impact of leisure travelers' characteristics on hotel Website attributes preference.
… (gender, occupation, and ethnicity), and psychographics (travel benefit sought), number of leisure travel trips per year, and number of online hotel bookings per year have impact on hotel Website attribute preferences.
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Special events and tourism behaviour: a conceptualisation and an empirical analysis from a values perspective
… The three approaches used were personal values, psychographics and demographics. A comprehensive and systematic literature review was conducted to identify the attributes that could be used to categorise an event as ‘special’. Based upon this review, a schema of event categories was proposed as …
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Perceptions, engagement, and transference of gamified FERPA training: a case study
… learner persona based on their demographics, psychographics, and motivators. The research began with participants completing a screening survey that collected information about their demographics, employment, and previous FERPA training. The training was led by a third-party trainer while the …
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A study of the relationship between discount coupons and repeat behavior of customers for pizza restaurants
… exists. The variables, such as demographics and psychographics, were used to examine and describe those who make repeat purchases. Also, this study examined which type of coupon distribution resulted in the most frequent redemption. A survey instrument was utilized to gather information. …
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The Impact Of Selected Socio-demographic, Travel-related And Psychogra
Several researchers have attempted to understand the tourism expenditure patterns from the traveler's perspective (Cai, Hong, and Morrision, 1995; Dardis, et al., 1981; Prais and Houthakker,1971; Sheldon and Mak , 1987; Jang, et al.,2003). However, an examination of the previous studies indicates …
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The Relationships of Perceived Risk to Personal Factors, Knowledge of Destination, and Travel Purchase Decisions in International Leisure Travel
In the last five years, the world has experienced unexpected tragic events and natural disasters. However, international tourism is expected to grow continually and tourists are therefore becoming more concerned with safety and security during their international travel. This dissertation …