Global ETD Search
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Showing 1 to 2 of 2 for “"Product-harm crisis"”.
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The effects of corporate social responsibility and corporate culture on securing frontline service employee support during a product-harm crisis
Firms are vulnerable to the effects of product harm-crises which can impact their brand image, reputation, and credibility. This empirical paper looks at antecedents and factors that can lead to frontline service employee support when firms are faced with a product-harm crisis. Social exchange …
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In Search Of Marketing's Genie: Essays On The Impact Of Ceo And Corporate Governance Factors On Marketing Strategies
… heterogeneity in stock market reaction to new product introduction announcements and strategic alliance announcements by looking at the impact of internal corporate governance on the abnormal returns resulted from these announcements. It is hypothesized that (a) higher pay gap between CEO and …