Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 20 of 21 for “"Product strategy"”.
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Audio communications product strategy for the 21st century
Thesis (S.M.)--Massachusetts Institute of Technology, System Design & Management Program, 2000.
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Evolution of the entrepreneurial firm product strategy and organizational design
Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1996.
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Product strategy in response to technological innovation in the semiconductor test industry
… manufacturers employed a broad platform strategy, while the smaller semiconductor test equipment manufacturers employed a niche platform strategy. This thesis confirms the underlying changes in the semiconductor test industry by looking at the entire semiconductor value chain. It also …
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New product strategy in the technology-based firm : product technology, market strategy, and performance
Thesis (Ph. D.)--Massachusetts Institute of Technology, Sloan School of Management, 1986.
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Supply chain for mobile network operator
… operators. The relationship between corporate strategy and supply chain strategy is examined. The effectiveness of outsourcing is evaluated. And the areas for effective outsourcing are identified. The study has shown that MNOs with customer retention as product strategy are likely to be more …
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Product strategies in supply chains
This doctoral dissertation titled "Product Strategies in Supply Chains" consists of three essays. In this dissertation, I study firms' strategic decisions regarding design of products and product lines in different supply chain contexts. I focus on firms' strategic interactions with supply chain …
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Global product development in semiconductor industry : Intel -- Tick-Tock product development cadence
… on changes in semiconductor industry's product development methodology by following Intel's product development from year 2000. Intel was challenged by customer's preference change, competitors new enhanced product, internet bubble burst economy, and miss steps in the business strategy. …
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Technology Performance Curves to Inform Government and Private Investment
… can provide insight that is relevant for product strategy and market forecasts. This knowledge can also help estimate the potential impact of government market policy and funding for research and development. This thesis seeks to consolidate the available literature on the various models …
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A study in product-service systems strategies
… companies innovating in services to create Product- Service Systems that can command a price that exceeds the cost of capital and enhance, protect, or replace the core products? After a brief literature review and discussion of the challenges of classifying and defining services and how they …
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The influence of organisational variables on knowledge management in new product development
New product development (NPD) has been described as a complex and dynamic, knowledge-intensive process that relies heavily on the creation, sharing and utilisation of knowledge. The aim of the research study was to identify and evaluate the organisational variables that act as enablers and …
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Impact of product design choices on supply chain performance in the notebook computer industry
… trends in the industry and attempts to develop product solutions that intercept these trends. One such set of industry vectors is the continued movement toward lower cost and smaller notebook system designs with a coincident shift toward fully outsourced production in China. These trends point …
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Network effects on the internationalization process of Icelandic Software Firms
… case-firms. Findings The case-firms focused on product strategy and went to markets where opportunities were to be found. The common theme was to enter first geographically close markets with psychic similarities and then gradually move to more distant ones. Network relationships were mainly …
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Framework For Cost Modeling A Supply Chain
… The framework will help in developing product strategy paradigms that encompass the dynamics of the market, in particular with respect to the technology adoption lifecycle.
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Plant location strategies in a global network
… company is in the midst of a radical shift in product strategy. New products are being positioned on the basis of fashion more than performance. This shift has important implications for the demands placed on the manufacturing organization. An integrated set of recommendations is synthesized …
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Analysis of marketing strategies and advanced retail sales processes to improve Company A’s position in the segment
In recent years across the United States, product sales have seen a downward trend when compared to the robust sales figures posted around the 2010 time period across the major players in the product manufacturing space. Due to depressed commodity prices, large product sales have caused a lot of …
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Developing product configurators for use in a multinational industrial goods company
… (MNCs) selling low-volume high-complexity products move into markets across the globe, they develop an operations strategy to provide a product tailored to local markets, often also engineered and manufactured in that local market. As MNCs seek to provide more customization to their …
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Manufacturer Product Line Decisions In Growing Consumer Technology Markets: A Case of Digital Cameras
… and demand drivers of manufacturer new product introductions in consumer technology markets.</p><p>Researchers in economics and marketing commonly view differentiated products as combinations of "attributes" that are located in multi-attribute space. In first study presented in Chapter 2 …
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Penerapan strategi marketing mix pada penggunaan produk Bancassurance: Studi pada PT. Bank Syariah Mandiri KC Malang
… prosedur yang cepat). ENGLISH: In increasing the product,the bank company uses not only the resources inside but also uses the resources outside the company, that is : making a good relationship or cooperation with an assurance which is called Bancassurance. Besides, the bank company has to pay …
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Penerapan strategi Marketing Mix pada Biro Jasa Transportasi Safara Tour Travel Bojonegoro Jawa Timur
… Meeting, etc. By implementing marketing mix strategy it is hoped that it can make easier for the marketing of „Safara‟ Tour Travel in enlarging or marketing the product. The research aims at knowing how to implement Marketing Mix Strategy and the effects on „Safara‟ Tour Travel Bojonegoro …
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Business-to-Business (B2B) Media in UK: A mixed methods study using product variables to assess the impacts of social media on product strategies
… producing multiple publishing and off-line products with different business models. Previous work on the digitisation of media focused on the mass media and neglected the B2B sector. This study addresses this gap by examining the impacts of social media as part of the forces of digitisation …
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