Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 26 for “"Product launch"”.
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Enabling effective product launch decisions
… the question of optimizing the performance of product launch decisions-in particular, the decisions of product development duration and manufacturing ramp-up. It presents an innovative model for measuring product launch performance and optimizing the decisions by integrating a design structure …
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Designing a flexible supply chain for new product launch
… tactically design flexible supply chains for new product launches. The research focus is on different strategies and tactics used by original equipment manufacturers to improve supply chain flexibility through their engagement with contract manufacturers. Five case studies regarding successful …
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Leveraging flexible manufacturing to streamline new product launch processes
… ACUVUE® Brand Contact Lenses, is committed to launching new contact lens products every year to maintain competitive edge and long-term relevancy. However, manufacturing lines currently operate at high utilization rates to satisfy steadily growing demand, limiting opportunity to beta test new …
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Exploring new product launch strategies in the pharmaceutical industry: A contingency approach
Despite the critical role that new products play, the firm’s product launch strategies have not been extensively studied in operations management and strategy research. This study attempts to direct attention of these fields to this important topic, which has been addressed mostly from a marketing …
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The Role of Product Launch Strategy in the Creation of Sales Momentum : The Case of the Fragrance Industry
… can be employed to overcome the challenges of launching creative products that possess little or no tangible selling points. Launch decisions and their subsequent impact on the creation of sales momentum in the fragrance industry are analysed. A context specific model for product launch …
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New Product Launch Decisions under Competition and Uncertainty: A Real Options and Game-Theoretic Approach to New Product Development
<p>New product development is central to many firms' future success. Not only as a means to continue to maintain their piece of the market, but product development can also be a strategic means for a company to diversify, and/or alter focus to adapt to changing market conditions.</p> <p>Most of the …
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The effect of organization centralization, organization climate, knowledge management and supply chain integration perception on the success of product launch in the U.S. automotive industry
… study examines variables that may affect new product launches in the automotive industry. The automakers need to have capabilities to address product launch issues when converting their efforts into automotive products that meet consumer requirements. The aim of this study was to investigate …
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The relevance of interdependence between headquarter and subsidiary organisations for product launch outcomes. An in-depth analysis of the launch of Xarelto® in the Bayer Healthcare organisation.
… levels, which are then combined with actual launch outcomes data for Xarelto® in their respective countries. Based on the survey results, a direct link between headquarter and subsidiary interdependence and the launch success of Xarleto® could not be established and subsidiary interdependence …
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Modeling the impact of complexity on transportation
… chain complexity events, in particular new product launches, in a fast moving consumer goods company in the United States. The research specifically investigated which of the four key transportation cost drivers (line haul rates, length of haul, frequency of loads and regional factors) …
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Scenario Planning Framework & Sensitivity Analysis for New Orthopedic Sets in the Spine Platform
… Johnson & Johnson is developing a new spinal product in the Thoracolumbar space that builds on features of their legacy products in order to provide patients with high-quality pain relief. The goals of this project are twofold within the Thoracolumbar spine family of products. The first goal …
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Three Essays on the Marketing of Innovations
Really new products frequently receive great academic, managerial and public attention, because they have the potential to change everybody’s lives. Our economic system fundamentally relies on creative destruction, i.e. the constant process by which innovations challenge established products. This …
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Do customers learn from stock prices?
… a model in which customers learn about a firm's product quality partially from its stock price. This learning induces feedback from the price to customer demand. Furthermore, the firm manager adjusts product launch decisions in anticipation of these demand shifts. Consistent with the model's …
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A practical application of simulation for production planning in a flexible pharmaceutical manufacturing environment
… Achieving Class A certification requires production plans be established and met with great accuracy. The Multi Synthesis Production Unit (MSPU) at NRL sets rolling eighteen month production commitments on a semi-annual basis. During planning a rudimentary tool is used to allocate …
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New product forecasting of appliance and consumables : SARIMA model
… project is to forecast the demand for their new product, consisting of appliance and pods, without historical data. For appliance forecast, this paper focuses on an operational level model, SARIMA, which is a time series analysis that considers seasonality and has high accuracy in forecasting. …
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Information, communication and organizational culture : a grounded theory approach.
… 11 provides a description and analysis of a new product launch conducted by the organisation: the chapter seeks to evaluate the merits of using an approach which emphasises information/communication and cultural variables for the understanding and analysis of organisational behaviour. Finally, …
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Product-level bill of material development process : managing complexity
… current process for developing and maintaining product-level bills of materials (BOMs) has resulted in inconsistencies in BOM structure leading to product launch delays, increased product support costs, and lower customer satisfaction. Furthermore the complexity of having a large number of …
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Implementation of functional build in the vehicle development and launch process
Prior to production of an automotive assembly, the individually fabricated components must be validated or "tuned in" in order to produce an acceptable assembly. This validation or tune in process must be done before the product can be sold, and is generally a major step in the launch process. Mean …
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Evolution of Servitised Circular Economy-Driven Models Within a Nascent Business Case Study
… resource availability and energy-efficient production are well documented, spanning almost every conceivable area of consumption. The Ellen MacArthur Foundation posits efficiency can reduce energy and material use but resource consumption remains strongly coupled to economic growth. Industry …
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A preliminary framework and case studies for product and systems design
Design processes and methods for product design are not as effective when products have a systems component. Products can have a systems component when they are within the context of a system, are a component of a system or are systems themselves. A review of relevant design processes and …
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The role of customer experience in technology strategy : implications for product adoption in information technology
… on the adoption of information technology products. The research findings are applied to the business case of a global technology firm entering into in the cloud computing space. We chose a customer-centric lens in order to better understand how information technology is turned into value …
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