Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 13 of 13 for “"Product involvement"”.
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Handweavers' enduring product involvement with craft yarns and selected information processing variables
… behaviors drawn from the theory of enduring product involvement were examined. The survey was returned by 81 handweavers from four handweaver’s guilds in three Southeastern states. The yarn attribute with the highest importance rating was "matching the type of yarn to what it will be used …
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ASMR in advertising and its effects : the moderating role of product involvement and brand familiarity
… the study investigates the moderating effects of product involvement and brand familiarity with ASMR ads. The findings reveal that ASMR ads promote a higher positive affect and more favorable attitude towards ad and purchase intention than non-ASMR ads. This study also finds that the effect of …
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Turning Customer Feedback Into Commitment: The Effects of Customer Product Involvement On Satisfaction, Emotional Connectivity, Brand Loyalty, and Word-of-Mouth Behavior
… this study is to examine the effects of customer product involvement on satisfaction, emotional connectivity, brand loyalty and word-of-mouth behavior. The relevance of this study will provide customers and retailers with insight about the perception of customer product involvement with a brand …
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ANTECEDENTS AND CONSEQUENCES OF CONSUMER – CUSTOMIZED PRODUCT IDENTIFICATION: AN IDENTITY THEORY PERSPECTIVE
… degree to which consumers feel connected to a product that is customized. This study investigated consumers’ psychological connection to customized products by exploring the variable, “consumer-customized product identification (C-C identification).” Building upon identity theory and research …
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An investigation of the effects of mood, type and level of involvement characterizing consumer products and message framing on advertising effectiveness
… mood and two ad content factors (product involvement and message framing) on attitudinal judgments toward advertisements and products. The purpose of experiment one was to examine whether the type (cognitive or affective) and level (high or low) of involvement that characterize …
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Do actors or observers make better eyewitnesses?
… than civil cases, specifically those including product identification and liability. With numerous lawsuits against product manufacturers (including toxic substances like asbestos), an understanding of the factors involved in memories of products is important. This study attempted to further the …
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The perceived involvement with and usage of western wear by male consumers
Involvement theory (Laurent & Kapferer, 1985) predicts level of product involvement influences consumers' information searches and decision processes. Fashion involvement is a predictor of fashion buying behavior and attitudes. Today, western wear has moved from earlier functions of utility, …
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Sifting customers from the clickstream : behavior pattern discovery in a virtual shopping environment
… based on a variety of factors such as product information and characteristics, time pressure and perceived risk. While these changes create emergent information needs, decisions about what information to present to customers are typically made before customers have visited a web site, …
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THE INFLUENCE OF ADVERTISING APPROACH IN A TRIAL PURCHASE CONTEXT
… different advertising approaches in different product markets and also to explore brand usage and brand choices in these markets. Content analysis is applied to the results of phases 1 and 2. Finally. phase 3 of the research more specifically investigates the influence of advertising approach …
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Evaluating Trust based on Impression Formation in Business Encounters
… perceptions in sales, business encounters, and product involvement impact the salesperson’s warmth/ likability and competence/ expertise perceptions. Methodological Implications: An innovative and evaluated conceptual model was introduced within this doctoral research. Marketing and sales …
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The role of reference groups as credible sources in African women’s natural hair care consumption behaviour
… information on Black women’s natural hair care products globally and in South Africa has created the need for a better understanding of the role of reference groups’ source credibility in Black African women’s natural hair care consumption behaviour. Reference groups’ source credibility has long …