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Showing 1 to 1 of 1 for “"Product concept demonstration"”.
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Influences of Product Concept Demonstrations in Trade Shows: Two Essays
<p>I study the effects of product concept demonstrations on firm value and on firms' profit using two different methods: empirical and analytical approaches.</p> <p>Utilizing an event study, in Essay 1, I assess the effects of product concept demonstrations in trade shows on abnormal stock returns …