Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 2 of 2 for “"Product appeal"”.
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Sexualisation of the feminine in perfume advertisements on Vogue and her magazines from December 2017-December 2018: A semiotic and poststructural feminist approach
… the highly sexualised feminine figure sells products (Haugg, 1998). The study examines, through the theoretical lenses of Poststructural Feminism and Semiotic Theories, how women are projected sexually in mass media advertisements, specifically, pictorial perfume advertisements in Her and …
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Economics of innovation: competition, clubs and the environment
… neither are its affects. The development of new products and technology is significant in any industry. As a result, understanding the path of progress within an industry is necessary to maximize the benefit from innovation. The focus of this research is to further understand the relationship …