Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 14 of 14 for “"Product adoption"”.
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The role of customer experience in technology strategy : implications for product adoption in information technology
… the impact of customer experience on the adoption of information technology products. The research findings are applied to the business case of a global technology firm entering into in the cloud computing space. We chose a customer-centric lens in order to better understand how …
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On resource distribution in network coordination game
Product adoption is an important topic from the marketing perspective. People want to understand how a new product penetrates a market. Researchers propose many models to capture product adoption growth as well as the decision-making process for individuals. In this work, we identify the lack of …
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Essays On Dynamic Updating Of Consumer Preferences
… over time based on information learned through product search and consumption experiences, particularly in online media. Using three unique datasets from different domains, we address specific ways in which firms can use rich information about their customers' behaviors to improve (1) the visual …
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Postmarket sequential database surveillance of medical products
… accounting for uncertainties including medical product adoption and utilization, misclassification error, and the unknown true excess risk in the environment. Using vaccine examples and the simulator to illustrate, this dissertation first demonstrates the tradeoffs associated with sample size …
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Lovable sustainability : from residential solar PV systems to eco-feedback designs
Traditional research in sustainable product design strongly emphasizes the material and energy domains and aims to reduce resource consumption and waste production in the manufacturing process and at the end of the product lifecycle. Less attention has been paid to products' environmental impact in …
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Estimating peer effects in networked panel data
After product adoption, consumers make decisions about continued use. These choices can be influenced by peer decisions in networks, but identifying causal peer influence effects is challenging. Correlations in peer behavior may be driven by correlated effects, exogenous consumer and peer …
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Dynamic Retail Location Model with Market Learning
… a firm entering a new market where the market adoption rate can be learned over time. In the presence of market learning, the firm faces a trade-off between active learning and deferred commitment. To illustrate this trade-off , we introduce a two-stage retail location problem in which the …
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System dynamics simulation of the telecom industry
… the pieces which comprised the model include the product adoption life cycle, product substitution models, stochastic R&D investment models, as well as an economic model for determining market share under price competition. The work focused on key attributes and areas of the telecom industry, …
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Household water treatment and safe storage options for Northern Region Ghana : consumer preference and relative cost
… water treatment and safe storage (HWTS) products are available in Northern Region Ghana which have the potential to significantly improve local drinking water quality. However, to date, the region has failed to see significant HWTS product adoption and sustained use. Therefore, this …
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An investigation into motorsport sponsorship: a comparative analysis of two and four wheeled sponsorship
… in generating awareness of sponsors and their products. Such plans provide an entirely relevant platform for the initial steps of the AIDA theory (Awareness; Interest; Desire; Action) of product adoption. The research also identifies that this commonality of approach is not entirely accidental …
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Manufacturer Product Line Decisions In Growing Consumer Technology Markets: A Case of Digital Cameras
… and demand drivers of manufacturer new product introductions in consumer technology markets.</p><p>Researchers in economics and marketing commonly view differentiated products as combinations of "attributes" that are located in multi-attribute space. In first study presented in Chapter 2 …
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Development of A Ready-To-Assemble Construction System
… investment in labor and equipment for both production and erection. The objective of this research was to develop a ready-to-assemble (RTA) framing system. Integral to the framing system is a nail plate connector, developed in this project, that laminates wood or wood composite elements into …
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A Fare Approach to Attracting Transit Ridership After COVID-19
… recovery and the use of traditional pass fare products. For example, an increase in work-from-home flexibility after employees return to the office is likely to affect the ongoing establishment of “pass multiples”, or the “break-even” point, for monthly passes. This thesis examines two case …
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Three Essays on the Marketing of Innovations
Really new products frequently receive great academic, managerial and public attention, because they have the potential to change everybody’s lives. Our economic system fundamentally relies on creative destruction, i.e. the constant process by which innovations challenge established products. This …