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Showing 1 to 1 of 1 for “"Product Preannouncements"”.
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Manufacturer Product Line Decisions In Growing Consumer Technology Markets: A Case of Digital Cameras
… and demand drivers of manufacturer new product introductions in consumer technology markets.</p><p>Researchers in economics and marketing commonly view differentiated products as combinations of "attributes" that are located in multi-attribute space. In first study presented in Chapter 2 …