Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 27 for “"Product Knowledge"”.
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Causal Product Knowledge Management
… industry base is facing a significant loss of knowledge due to large numbers of employees retiring in the next decade. Problems in various product developments including product design may arise when the expertise is no longer available or the knowledge is forgotten. Also, most of product …
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The Effect of Brand Crowding on Brand Differentiation: The Moderating Effect of Product Knowledge
… brand differentiation. It further suggests that product knowledge has a positive effect on this relationship while brand differentiation has a positive effect on both brand preference and purchase intention. Chocolate brands are used in one study to test the hypotheses. Examining the relationship …
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Development of a Travelers' Information Search Behavior Model
… to affect it, they all examined travelers' prior product knowledge as a uni-dimensional construct, most often referred to as destination familiarity or previous trip experiences (Woodside and Ronkainen, 1980). However, consumer behavior literature suggests that the prior product knowledge is not a …
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Food advertising contents influencing organic food purchase intention and actual purchase behaviour and the moderating role of gender: the case of Thailand
… informativeness and advertising creativity), product knowledge (PK), attitude (Att), subjective norm (SN), perceived behavioral control (PBC) on purchase intention and actual purchase behavior toward organic foods, based on the Theory of planned behavior (TPB). This research also investigates …
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An Examination of Consumers' Selective Word-of-Mouth Communication Process and its Consequences
… consumers often selectively communicate their product knowledge with one another in order to achieve different interpersonal goals or to meet situational demands; as a consequence of this selective message construction process, the communicators' recollections of the product knowledge tend to …
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A model of consumer preference for interpersonal information search
… The situational variables included respondents' product knowledge, and their perceived risk. A self-administered survey was distributed in English and French to a sample of respondents in the greater Montreal area. All three individual variables influenced significantly consumers' preference for …
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The Moderating Effects of Product Type and Consumer Knowledge on Consumers' Responses to Objective Versus Subjective Information in Print Persuasive Communications
… information objectivity (four levels) and product type (two classes), and one measured independent variable: product knowledge. The dependent variables used in this research were beliefs, credibility, thought favorability, ad attitudes, product attitudes and purchase intentions. Overall, …
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Outsourced knowledge: knowledge transfer and strategic implications from design outsourcing
… effective means to transfer organizational product knowledge; yet, design outsourcing, or the contracting of a supplier to perform the design of a product or product component, has grown in acceptance and practice. Empirical evidence suggests that there are strategic risks for the …
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Post-mortem changes in Nephrops norvegicus muscle : biochemical processes, microbial actions and effects on food quality
… postharvest quality and to gain a high quality product. Knowledge of early and late postmortem biochemical changes is poor and it is not known how ante- and peri-harvest stressors affect the postharvest product quality in N. norvegicus. Several quality parameters, such as rigor mortis, kvalue, …
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Commercial technology transfer optimization for drug substance process development
… is the process of transferring process and product knowledge between process development and manufacturing organizations to achieve product realization. This process often occurs before phase 3 of clinical trials, where speed and agility are critical for preventing delays in clinical …
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The effects of product popularity on consumer decisions
… that consumers tend to use indications of products’ popularity to a greater extent when high demands are placed on their cognitive resources such as when decision uncertainty is high and the amount of information presented is large. In this case, products’ popularity is likely to override …
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Customer confusion: product overlap, ambiguous needs, and information overload : an examination of corporate mental models for derivative product creation and their impact on customers
… competitive industries often develop incremental products to meet diverse customer needs or to gain share from competitors. However, in order to help customers to choose between derivatives, companies also present more detailed product specifications or features to their customers, resulting in …
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Product development knowledge management portal and case studies to demonstrate the need for better design knowledge management using it
Product development process is a complex one due to the involvement of highly coupled tasks and people over a certain period of time. So far there has been little success in capturing and storage of the knowledge that goes into making such a complex process in a easy to use and readily accessible …
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A comparison of the vocational training system of Britain and West Germany as experienced by minimum-age school leavers.
… a job anyone can do. The traditional skills - product knowledge, selling and social-communicative skills have steadily been eroded. In the last five years retailers have recognised that a return to customer service, utilising the traditional skills was going to be needed of their staff to …
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An Analysis of Texans' Behaviors and Attitudes Toward Laundry Practices and Water Use
… was not an indicator of having correct product knowledge and accurate machine identification. Water education must be made a priority so individuals can make educated, informed decisions in their lives surrounding water consumption.
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Levels of resourcefulness and motivation as they relate to sales force success: An examination of correlates using the hope theory.
… high levels of communication skills, extensive product knowledge, and competitive market knowledge. Survey research, both paper and pencil and online, was conducted using the Hope Scale developed by C. R. Snyder and associates (1991). Hope is defined as a two-dimensional construct of …
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Internationalising small and medium sized enterprises (SMEs) a learning approach
… and examines: i. types and sources of new knowledge acquired by firms, ii. assimilation of new knowledge within firms, iii. exploitation of new capabilities gained and iv. outcomes of the new knowledge and learning. This research adopts a qualitative approach based on 12 longitudinal case …
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Process reengineering for new product introduction at an analytical instrument manufacturing firm
… process of transforming Research and Development knowledge to successfully introducing new products in the market forms a key competency of an innovative company. This new product introduction process was studied at an analytical instrument manufacturing firm. The process of commercialization …
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Essays on market dynamics, regulation and advertising.
… because advertising can spur R&D by spreading product knowledge, but also because advertising can discourage new innovative firms from entering the industry. This chapter finds that a worse advertising technology can result in local improvements in industry innovation rates. Globally, however, …
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Performance-Based Quality Specifications: The Link between Product Development and Clinical Outcomes
… corresponding dosing guidelines are critical product development functions supported by clinical pharmacokinetic (PK) and pharmacodynamic (PD) data. Largely, the importance of variance and covariance in product and patient attributes is poorly understood. The existence of PK/PD diversity among …
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