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Showing 1 to 1 of 1 for “"Product Innovation Performance"”.
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Critical Firm-based Enablers-Mediators-Outcomes (CFEMOs): A New Integrated Model for Product Innovation Performance Drivers in the Context of U.S. Restaurants
… in the (intermediate and ultimate) outcome(s) of product innovation efforts. To this end, the author draws on the relevant empirical literature and integrates four complementary theoretical perspectives, namely; the critical success factors (CSFs) approach, the resource-based view (RBV), the …