Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 49 for “"Product Category"”.
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Analysing generational transfer of brand loyalty in the dishwashing liquid product category, in the Western Cape Province
… between. This study used the dishwashing liquid product category in the Western Cape Province of South Africa to analyse generational transfer of brand loyalty. Following a qualitative research methodology, using in-person interviews across two generations - children and parents/guardians - raw …
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Online Impulse Buying Behavior with Apparel Products: Relationships with Apparel Involvement, Website Attributes, and Product Category/Price
… involvement, apparel website attributes, and product category/price. The data were collected using an online survey with a structured questionnaire. To recruit participants, 37,590 e-mails were sent to six universities located in different regions of the United States. A total of 687 college …
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Internet Advertising: Are We Breaking Ground Or Moving Dirt?
… The quality of banner advertisement contents--product endorser (spokesperson) and arguments (headlines)--were manipulated testing the variables' effect on click-through and attitude toward the advertisement for groups with high and low levels of product category involvement. Exploring a replica …
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Relying on brand equity: insights from consumer evaluation processes
… the brand, they use other knowledge about the product category or specific exemplars to understand and evaluate the extension. The brand name does not appear to be a major influence on consumers’ evaluations of category extensions. Consumers’ inferred beliefs have the greatest relative …
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Exploring Brand Personality through Archetypes.
… and explores possible correlation between product category and archetype. Results show evidence for high levels of participant agreement when categorizing archetypal representations of popular brands as well as consistency across product category. Results are also indicative of a …
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Consumer evaluations of brand extensions in isolated and comparative contexts
… which consumers perceive a fit with an extension product category. A firm, however, can also provide specific product information. How consumers form evaluations in this situation (given prior brand associations as well as incoming product information) was neither asked nor answered. Further, …
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A study of relationships between organizational characteristics and QR adoption in the U.S. apparel industry
… (i.e., prospector, analyzer, reactor, defender), product characteristics (i.e., product category, fashion change, seasonal change), and perception of QR benefits. The conceptual framework for this study was based on Rogers' adoption theory (1983). A factor approach was used to examine a …
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Measuring cannibalization in distribution networks : an approach to optimize store locations
… seasonality and the nature of the demand of the product category (impulsive and non-impulsive purchases). The analysis found evidence of sales cannibalization in the store network studied and showed that its severity varies according to consumers' and geographic areas' characteristics and product …
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Cannibalization effects of products in Zara's stores and demand forecasting
Because of short product life cycles, large product offerings and fickle consumer tastes, product demand in the apparel retail industry is volatile and difficult to predict. It is also thought to be impacted significantly by the presence of other products in the store, which may cannibalize or …
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Delivering functional ingredients in chocolate – the effect of oral preference on chocolate sensory perception
… can have challenges. Functional foods are a new product category that offers improvements in targeted physiological functions to consumers. However, modern functional foods (low sugar and fat) need modifications in recipe formulation which impacts on the product’s texture and flavour release. …
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Changing dimensions of single European market : implications for the non-member countries : a case study on India's textile and clothing exports
… has been a trade diversion effect in selected product categories. This is particularly true in the case of garment exports. The arrival of the imports from Central and East European countries constituted direct competition to India's exports to the EU. There has also been an intense competition …
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Evaluating an androgynous brand extension: the gender identity/ gendered brand relationship and influencing factors
… on this central relationship: self-concept, product category and the gender of the parent brand. With regard to these moderators, it was posited that first, if the brand's image aligned with one's self-concept the evaluation of the androgynous brand extension would be more favourable. …
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Efficient supply chain design for highly-perishable foods
… in demand, changing costs, and shifting production policies. The method is applied to the real-world example of XYZ Co, evaluating network design choices for a new, rapidly growing product category: fresh foods. The method is used to evaluate tradeoffs between five distinct network …
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A Multiple Classifier System for Predicting Best-Selling Amazon Products
<p>In this work, I examine a dataset of Amazon product metadata and propose a heterogeneous multiple classifier system for the task of identifying best-selling products in multiple categories. This system of classifiers consumes the product description and the featured product image as input and …
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Web element role prediction from visual information using a novel dataset
… vital for the advancement of this newly emerging product category. I applied supervised visual machine learning techniques to the task. In addition, I created a novel dataset and present detailed attribute distribution and bias information. The dataset is used to provide updated baselines for …
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“We” Listen to Algorithms: How Cultural Identity Influences Acceptance of Algorithmic Recommendations
… systems to analyze vast amounts of data and make product and service recommendations to consumers. Despite the global prevalence of algorithmic recommendation systems, surprisingly little research explores the distinct tendencies of diverse populations and their cultural identity to accept …
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The effects of product popularity on consumer decisions
… that consumers tend to use indications of products’ popularity to a greater extent when high demands are placed on their cognitive resources such as when decision uncertainty is high and the amount of information presented is large. In this case, products’ popularity is likely to override …
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