Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 4 of 4 for “"Product Attitude"”.
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The golden touch: how screen touches influence product attitude and purchase intention
… interacting with media influence consumers’ attitude and purchase intention in online shopping, and how congruity between the touch feeling of specific products and touchscreens may moderate this effect of interaction. Participants viewed pictures of products which had either congruent or …
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IMPACTS OF SOCIAL MEDIA COMMUNICATION ON CUSTOMER PRODUCT ATTITUDE AND POTENTIAL FOR WORD-OF-MOUTH
… is an effective strategy to influence consumers’ attitudes. However, few studies have been involved in how social media messages affect consumers when two different groups of people generate them for either hedonic or utilitarian purposes. This study sought to expand this contemporary …
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Meaning Transfer in a Cobranding Context: The Role of the Sensory Signature
… brand meanings or positively influencing product attitude. Rather, the verbal description of key semantic brand meanings performs as an effective brand cue, positively influencing attitude toward the cobranded product. Experiment 5 shows that it is the presence of the product picture that …
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"I think I just saw another version of it": An investigation of product placement - Ad congruity and exposure timing on product recognition and attitude
… whether adding peripheral webpage ad for a product that is placed in an online sitcom affects audiences’ recognition of and attitude toward the product. Because the ad and placement may serve as primes for each other, effects of timing of the ad (relative to the appearance of the product) …