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Showing 1 to 1 of 1 for “"Problem enactment"”.
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The inner and inter construct associations of the quality of data warehouse customer relationship data for problem enactment
… highlights the relevance of formulating problem statements because this will determine the course of action. CRM managers formulate problem statements through a cognitive process known as enactment. The literature on data quality is very fragmented. It posits that this construct is of a …