Global ETD Search
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Showing 1 to 3 of 3 for “"Private Label Brands"”.
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The perceptions of customers and grocery retail managers towards private label brands in the grocery retail sector within the eThekwini municipality
The introduction of private label brands brought various opportunities and challenges for grocery retailers, however, over the years, these private label brands have often been greeted with mixed perceptions from customers; accompanied by certain skepticisms. This study aimed at identifying the …
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Multi echelon supply chain design for Amazon private brands
Retailers across the globe continue to grow their private label portfolio to offer customers an alternative to existing brands. Typically, retailers source private label products directly from manufacturers to remove middlemen from the value chain, thereby capturing greater value and subsequently …
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Examining the antecedents and consequences of private label brand consumers’ value co-creation behaviour and customer engagement: a study within the context of retailing in the United Kingdom
… behaviour and customer engagement among private label brand consumers. This research explores four key areas. Firstly, it examines how involvement with the brand, perceived risks, product quality, corporate image and store image influence value co-creation behaviour and customer …