Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 4 of 4 for “"Private Brand"”.
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A study of low-income consumer acceptance of selected private branded food products
… the hypothesis that low-income families purchase private brands of selected food products because they represent acceptable quality at lower prices. The six food products selected were coffee, flour, peanut butter, bread, pork and beans, and margarine. The data collected in field interviews and …
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Strategy for direct to store delivery
… of a case study on Niagara bottling, a leading private brand water bottle manufacturer in US, the thesis recommends strategies to minimize the cost impacts on safety stock and transportation. We developed the inventory and transportation models using one key product and two customers. Using …
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A consumer-based brand equity approach to detect perceived incongruity and its impact upon consumer perceptions
… two striking trends - remarkable growth of private brands, exerting increased pressure on national brands, and the increased market share of discounters and mass merchandisers stirring market competition with other retail types. These trends press the question - how do different product …
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Transformación estratégica: importación directa y marca premium de equipos médicos para COIMPORMÉDICA SAS
El presente documento tiene como objetivo la elaboración de un plan de intraemprendimiento para la empresa COIMPORMÉDICA S.A.S., dedicada a la comercialización y distribución de equipos médicos e insumos hospitalarios en Colombia. El proyecto propone la transformación del modelo de negocio mediante …