Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 20 for “"Print advertisements"”.
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SEMANTIC SEGMENTATION OF PRINT ADVERTISEMENTS
… was explored. The research demonstrated that print advertisements are perceived primarily across three general semantic dimensions. These dimensions were named Evaluation, Potency and Activity. The relationship between the three dimensions and similar semantic dimensions reported in the …
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Video games and violence: a content analysis of print advertisements and internet trailers
… the level of violent content in video game advertisements and trailers. For the purposes of this study, violence was defined as an act intended to cause physical harm (Harris, 2004). Violent content was considered to fall into three different categories: weapons, violent actions, and violent …
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The influence of layout and design on purchasing behavior: examining print advertisements for sneakers
… to ascertain the influence layout and design of print advertisements has on consumers and how this influence affects purchasing behavior. This research further examines the difference in design preferences between men and women. Information acquired assists in the understanding of relationships …
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Comparative Analysis of Advertising Value Appeals Reflected in U.S. and Chinese Women's Fashion Print Advertisements.
<p>Analyzing 549 advertisements in Chinese and U.S. women's fashion magazines, this research studies the role of western culture in reshaping Chinese cultural values in terms of modernity, tradition, individualism, and collectivism as well as in the use of western fashion models and language. …
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A discourse analysis of Metropolitan and SANLAM Namibia's English print advertisements in The Namibian newspaper: A comparative study
… of Metropolitan and Sanlam Namibia’s English advertisements in The Namibian newspaper. The purpose of the study was to investigate the English language of persuasion leveraged in the two companies’ print advertisements. The study also explored the various advertising techniques that supported …
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Critical Discourse Analysis of Sexual Enhancement Medication Ads
… cultural artifacts Viagra, Levitra, and Cialis print advertisements and television commercials and it offers insight into the institutional discourse of "sexual enhancement medication" and how this discourse constructs male identity and subjectivity.</p>
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Stereotypes in Retail Print Advertising: The Effects of Gender and Physical Appearance on Consumer Perceptions
… advertisement. Salespersons are used in numerous advertisements and can provide key benefits to an advertiser. However, to maximize these benefits, retailers need to carefully select the spokesperson that will be most effective for their store and product. This purpose of this research is to …
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Social Marketing Approach to Recruit Cancer Survivors for Research and Treatment
… recruitment efforts (e.g., web and print advertisements). Of the 384 eligible potential participants, 197 fully enrolled in the intervention. Among potential participants, greater distress was associated with younger age, being female and lower SEER score, and study enrollment was …
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The Use of Non-Verbals in Print Advertising: a Comparative Study Across Ten Publication Years
This study examines the presence of nonverbals in print advertising over a ten-year period. The growth of nonverbals in print advertising and the types of nonverbals used recently, five years ago, and ten years ago are considered. This study also tries to uncover any general trends in print …
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Marketing the Myth: The Racial Commodification and Reclaiming of Aunt Jemima
<p>Through an analysis of print advertisements and of research gathered at the Jim Crow Museum of Racial Memorabilia, this thesis intends to explore how the Aunt Jemima brand from the early 1890’s to the present day has utilized multiple marketing strategies in order to garner consumer attention. …
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Education About the Adverse Health Effects of Recreational Marijuana: The Role of Type of Persuasion and Source
… health effects of recreational marijuana through print advertisements. By comparing three types of persuasion (factual claims, evaluative claims, and unrelated claims) and two sources of information (Food and Drug Administration versus a branding agency), we evaluate factors that might increase …
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Electronic nicotine delivery systems use and advertising among adolescent americans
… 6 through 12. Four channels of e-cigarette advertisements were identified (Internet, print, retail, and TV) and exposure was measured using five response options: never, rarely, sometimes, most of the time, and always. Separate logistic regression models were employed to assess the …
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The effects of mood and perceived cost on self-disclosure of deviant sexual fantasies and behavior
… an online posting service, and online and print advertisements in a weekly commuter publication. Participants provided demographic information; had their cost perception related to disclosing manipulated via different assurances of anonymity (i.e., anonymous vs. 'non-anonymous'); and were …
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Playing With Pianos: Print Media, Mechanization, Gender, and Change in Victorian America
… the midst of simultaneous explosions in national print media, advertising industries, mass production, and middle-class consumption. During this time, print advertisements for mechanical pianos and phonographs appeared alongside ads for such familiar commodities as sheet music and acoustic …
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The Analysis of Selective Information Processing and Neuropsychological Functioning in Individuals At-Risk for Eating Disorders: The Use of a Pictorial Adaptation to the Stroop Paradigm, Using Print Media Advertisements
… <p>A novel card-sorting Stroop paradigm using print media advertisements of “thin-ideal” female models as experimental stimuli and print advertisements of neutrally-rated home furnishings as control stimuli was designed for use in this study. Results of the modified Stroop task administration …
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Queer(y)ing LGBTQ+ Advertisements
… this thesis critically examines LGBTQ+ targeted print advertisements and mobilises insights from queer theory to challenge both normative scholarly assertions within the literature and associated (advocated) advertising practice. Adopting an interpretivist-queer position, this study identifies …
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Investigating the Marketing Strategies Implemented by Aston Martin and BMW and its Impact on Consumer Behaviour in the UK
… and feedback using social media and online and print advertisements. The conclusion part contains a brief discussion of the effects and the strategies provided on the topic of investigating the marketing strategies implemented and the impact on consumer behaviours in the UK, which helps in …
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Quantifying the Impact of Message Framing on Consumer Attitudes Towards the Consumption of Meat Products in Cape Town: A Consumer Neuroscience Approach
… effective to evoke negative emotions in social advertisements than positive emotions? This study compared positive and negative message framing strategies in social marketing advertisements that aimed to encourage a reduction in meat consumption. This project explored how each strategy …